Sugarpova, the premium candy brand founded by tennis icon Maria Sharapova, sought to create a one-of-a-kind experiential activation that would engage consumers in a playful, immersive environment. The goal was to generate buzz around the brand's range of gourmet candies while reinforcing its playful, bold, and fashionable identity for COW events.

The pop-up experience was designed as a whimsical candy wonderland, blending elements of fantasy, fashion, and fun to create an Instagram-worthy environment.

Key design elements included:

• Oversized candy installations

• Interactive tasting stations

• Branded photo moments

• Custom retail displays

• Luxe lounge areas for product sampling

• Personalised candy mix stations