SUGARPOVA POP-UP
DUBAI
Sugarpova, the premium candy brand founded by tennis superstar Maria Sharapova, aimed to create a series of experiential pop-up lounge's to coincide with the Wimbledon Championships. The goal was to craft a vibrant, interactive spaces where fans and visitors could indulge in their favourite Sugarpova candy, custom drinks and create shareable moments.
We've worked alongside COW events for over ten years and it was a pleasure to once again be back where we belong - creating and delivering memorable moments. We supported across:
Build Project Management
Fabrication & Custom Builds
Event Production
The combination of retail, hospitality, and social media activations created an engaging and memorable experience for fans and new customers alike. Talk to us about your next BIG idea.
HIGHLIGHTS
Brand Identity Integration: The space was designed to reflect Sugarpova’s playful and premium aesthetic, incorporating the brand’s signature bold colours and lips logo throughout the décor.
Candy Trees: Bespoke Sugarpova Candy Trees were custom-built as the centrepiece, displaying the brand’s range of sweets in a visually striking, interactive way
Lounge Area: Comfortable, stylish seating was installed to create a relaxed atmosphere where guests could enjoy their candy and drinks
Juice Bar Collaboration: The Juice Club served specially crafted drinks inspired by Sugarpova flavours, providing a fresh, interactive F&B element to the experience
Photo Activation Zone: The Say Fromage Photo Booth was designed with candy-themed props and a branded backdrop, encouraging social media sharing with the #PovaPopUp hashtag
+ Brand Activations + Experiential + Exhibitions + Product Launches + Corporate Events + Festivals + Retail Pop-Ups + Virtual Events + Hybrid Events + Private Events + Outdoor Events