Sugarpova, the premium candy brand founded by tennis icon Maria Sharapova, sought to create a one-of-a-kind experiential activation that would engage consumers in a playful, immersive environment. The goal was to generate buzz around the brand's range of gourmet candies while reinforcing its playful, bold, and fashionable identity for COW events.
The pop-up experience was designed as a whimsical candy wonderland, blending elements of fantasy, fashion, and fun to create an Instagram-worthy environment.
Key design elements included:
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Oversized candy installations
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Interactive tasting stations
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Branded photo moments
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Custom retail displays
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Luxe lounge areas for product sampling
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Personalised candy mix stations
SUGARPOVA
KINGDOM OF SWEETS
+ Brand Activations + Experiential + Exhibitions + Product Launches + Corporate Events + Festivals + Retail Pop-Ups + Virtual Events + Hybrid Events + Private Events + Outdoor Events